It was an in-joke; funny, because in a world where white is right, that was most definitely the wrong answer. There are others parts of black culture now deemed good enough to gain a level of mass respectability after getting a belated thumbs up from white Black women with big booties. Yet Black women with big booties, brands puff behind us as they desperately try to catch up, tippex in hand, ready to white up things that have always existed among the minorities they have continually chosen to ignore. Elements of black culture do not become new, trendy or in any way more worthy when mainstream media finally follows suit. Similar snobbery led to Jay-Z boycotting Cristala brand of champagne rappers such as himself had helped bring into public consciousness, after unsavoury comments from its managing director hinted at a less than enthusiastic view of hip hop. And who can forget a few years back when the bright, gaudy, rhinestoned nail designs popular with minorities made the jump from chavvy to chic as soon as the masses cottoned on?